“Acceptance. Acceptance of the impermanence of being. And acceptance of the imperfect nature of being, or possibly the perfect nature of being, depending on how one looks at it. Acceptance that this is not a rehearsal. That this is it.”—William Gibson
“One obvious result of this practice was that when Yahoo built things, they often weren’t very good. But that wasn’t the worst problem. The worst problem was that they hired bad programmers.”—What Happened to Yahoo
“Hard as it is to believe now, the big money then was in banner ads. Advertisers were willing to pay ridiculous amounts for banner ads. So Yahoo’s sales force had evolved to exploit this source of revenue. Led by a large and terrifyingly formidable man called Anil Singh, Yahoo’s sales guys would fly out to Procter & Gamble and come back with million dollar orders for banner ad impressions. The prices seemed cheap compared to print, which was what advertisers, for lack of any other reference, compared them to. But they were expensive compared to what they were worth. So these big, dumb companies were a dangerous source of revenue to depend on.”—What Happened to Yahoo
“[They] cite a 2007 study that found that 47 percent of those who suffered a “negative experience” with a business or other organization responded by swearing and/or shouting. Interesting regional differences were observed. Midwestern customers were “more likely to swear, feel their chest tighten, or get a headache,” while Westerners were likeliest to saunter silently off, never to return, and perhaps write something nasty about the company online. Southerners were quick to complain and bad-mouth the company to their friends, but least likely to swear. The best possible type of customer to screw over was apparently a Northeasterner. This group was “least likely to register a complaint, tell others, or post a blog entry or online review.” Does that mean Northeasterners are the most courteous people in America? More likely, I think, is that Northeasterners encounter bad customer service so frequently that they’ve stopped even noticing it.”—How businesses cope with rage-filled customers.
“a planner’s role is to understand & empathise with human responses to stimulus (ie behaviours AND attitudes), not get dragged into the nightmarish mechanistic false world of purchase intent methodologies”—Stephen King in a few paragraphs over at TIGS
“If you don’t buy a new dress every party season then magazines won’t be able to fill up an easy 40 pages with still-life pictures of random dresses sent to them from fashion PRs allowing the magazine’s staff to head off on their hols at least a week early, and high-street shops won’t have any way of filling their front windows, and This Morning and LK Today will have at least 27 minutes of dead airtime if they can’t get in a Wag or a former member of a girl band to try on a bunch of hideous satin numbers from Matalan that someone will try to insist are festive, which is French for “freaking hideous”, and the whole system will collapse!”—The Guardian
“Behavioural economics shows by and large that every decision people make… is massively affected close to the moment of decision by the context in which you decide.”—The behavioural economics of free media
“Sigmund Freud is mostly remembered for his work on penis and vagina, but one of his biggest contributions to society was his observations about mourning. That, and cocaine. In my opinion, he went too far with the cocaine, and not far enough with the mourning. For me, rum has corrected both.”—The Last Psychiatrist
“Another example of inadvertent intrusion: I once used a computer belonging to someone I knew, and logged on to Amazon to look up the release date for a DVD. That’s how I roll. I’m crazy. Anyway, the moment I arrived at the home page, it assumed I was her, and presented me with a list of suggested purchases, all of which were self-help books for people trapped in terrible relationships, with titles such as STOP CRYING, START LOVING and WHEN SEX IS HARROWING. It was an uncomfortable and rather sad glimpse into someone else’s life, I thought, once I’d stopped pointing and laughing.”—Charlie Brooker | By 2022, there’ll be a naked photo of everyone on the planet lurking somewhere in the interverse
one immediately gets the sense that the solution to “too many choices” isn’t necessarily “having only one choice” – the feeling that you as an individual have cognitively made a decision about what the best deal is turns out to be a critical part of the decision-making process.
Another idea exposed is around the notion of curation; while there’s potentially value in capturing the #1 reviewed item from everyone, though sites like Svpply and Of A Kind show the value of showing only items selected by a like-minded community.
“CBS’s Social Media point man, Joe Akbrud, compares the new Facebook layout to “breaking the ice,” because it immediately emphasizes all the information that you would share with another person upon first meeting them: where you’re from, where you work, where you went to school; in order to easily isolate commonalities, and give them a sense of your personality.”—Facebook’s Latest Redesign: Breaking The Ice Online -
“Mason began in his home city of Chicago, where he felt like he was stuck in a consumer rut, never going to eateries or shops other than the ones he was already familiar with, he told us by phone. He hunted down businesses that would be willing to offer discounts in exchange for a big surge in customers. He then began selling vouchers for these discounts online. The way Groupon works, businesses won’t honor the vouchers until a big enough group signs up to buy.”—John Gerzema: The Next Market: Value & Values - PSFK
“Few know Groupon evolved out of an earlier effort called Thepoint.com, which offers people a central place to organize campaigns and raise money for everything from environmental protection projects to disaster relief. Some campaigns involve individuals’ seeking donations to pay for college or rebuild after a fire. Others are devoted to raising funds for bigger causes, like medical research. The name—thepoint.com—was inspired by Malcolm Gladwell’s The Tipping Point, which examined the ways a certain idea, invention, or concept can become a widespread phenomenon once it reaches a “tipping point” where a sufficient number of people embrace it.”—John Gerzema: The Next Market
“No, nothing has ever gotten worse. Everything has always gotten better forever and ever." Poverty has continued to go down. Crime has continued to go down. Standard of living has gotten better. Pollution has dropped. On and on and on, everything gets better and better, and he draws all the lines about how everything gets better, and that’s exciting. But then he goes deeper, like "Why is this?" And his answer is that human beings do one thing that none of the animals have figured out how to do, and that’s to trade stuff. No other animal will even try it. And because of that, it means that one person can specialize in something and become great at it, and it benefits all of us, right? And the more people there are, the better everything gets for everybody, because more people are specializing in everything.”—Peering At The Future: Jesse Schell Speaks
“it’s not always like “Oh my God. I see this distant future vision. Let’s start building it now.” It’s more like it’s useful to look out there because you’re like “Oh, it’s going to be going here. You know what? Let’s pick this one over this one because it’s in that direction, and it will get us a little closer.”— Peering At The Future: Jesse Schell Speaks
“They think of games like a car that’s driving from town to town. “Where’s it going next?” It’s like, no, it’s not a car that drives you from town to town. It’s a thing that like is blossoming out, radiating in all directions. So the answer is just like, “Yeah, eventually it’s going everywhere.” Just like “In what order?”, right, is kind of the question. Which means it can be going in two directions at once.”—Peering At The Future: Jesse Schell Speaks
“I’m looking at growth areas. When you look at the future of social games — how are social games going to be different than they are today? — one of them is going to be branded content. Because the same cycle happens with every game platform. The platform comes out, and it’s got all new IP, fancy new stuff that no one’s ever heard of, and then gradually people put their toe in the water and start to put branding on it, right? And then eventually, more or less, my observation is about 50 percent of revenue seems to come from branded content in the long run.”—Peering At The Future: Jesse Schell Speaks
“I have nothing against working long hours to improve the creative work – most good creatives will want to put in long hours just to make sure their work is as good as it can be – but all too often it’s a grim exercise in generating quantity to make sure the client gets enough routes to choose from. I think there’s a simple test: if the creatives want to do the extra work, the work is good; if they are dragged in moaning, the work is shit, or worse – mediocre.”—Right. Let’s sort this fucking thing out once and for all.
“I know of a creative team who have gained a D&AD nomination in the both of the last two years, but thay have yet to buy themselves an Annual to see their achievements immortalised. Partly it’s a question of money (couldn’t D&AD give away copies to the nominated people who make an annual possible?), but more than that, it’s a question of giving a fuck. Twenty or thirty years ago, aspiring creatives would live off baked beans to save the money for their Annual. They revered the work and wanted to emulate and surpass it. No longer.”—Right. Let’s sort this fucking thing out once and for all.
“Ads are worse than they used to be: 2010 is the third straight year without a truly great ad from any UK agency. The UK has yet to produce a piece of digital or integrated work for a commercial client to match the great stuff produced by agencies from USA, Sweden, New Zealand, Australia or many other countries around the world. The UK hasn’t won a TV advertising Pencil since 2008 and has never won a Titanium or integrated Grand Prix. The facts speak for themselves, so you can feel free to disagree, but you will be pissing into quite a strong wind.”—Right. Let’s sort this fucking thing out once and for all.