“People are always shouting they want to create a better future. It’s not true. The future is an apathetic void of no interest to anyone. The past is full of life, eager to irritate us, provoke and insult us, tempt us to destroy or repaint it. The only reason people want to be masters of the future is to change the past. They are fighting for access to the laboratories where photographs are retouched and biographies and histories rewritten.”
-Milan Kundera.”—via counterforce.
“Let’s be positive for one second. There is nothing quite like the people you meet, the variety of work, the constant challenge, the pride in a job well done. But it’s not always like that. Bad things are very likely to happen at some point. Things go wrong. Campaigns will fail, clients get lost. This happens on a personal level too, and in most cases, it not entirely your fault. Like much in life, some things will happen that are simply unfair.”—Northern Planner
“I think a lot of clients still think about television a lot, it’s still the main thing that they can think about,” he says. “And if we didn’t do digital, we’d be really happy to let them carry on thinking that way. But since we do digital, there’s no conflict of interest for us to help them see the light. We’re going to do that whether they want it or not, because we believe in it and we’ve got to help them be great. I think because we do both we’re in a great position to help clients make that transition.”—
Andrew Keller. Crispin Porter + Bogusky.
‘We have to help them be great’, is the bit I like best.
That’s a bit radical but if it works for them…
“You know, there really is no such thing as bad publicity,” says Keller. “People like to say it, but you have to believe it, because it really comes down to the fact that [if you want] to generate energy around something, [it] can’t be harnessed for a positive outcome. Unfortunately it’s not the nature of culture to generate a lot of excitement and energy around really positive things. But our goal is to be positive, it’s not to be cynical…. We know that we have to generate a conversation and to have a conversation there has to be two sides. If you’re not willing to have the negative side, then you’re not willing to have a conversation, and if you’re not willing to [do that], you’re not going to create anything.”—More from CP+B. (via coops) (via chetgulland)